Fantasy, Futility and Fraud in the Weight Loss Business.
Thousands of weight loss books, products and schemes have been marketed -some sincere but flawed, others frankly fraudulent. Some estimates of cost suggest over 40 billion dollars a year is spent in the USA alone on weight loss while increasing numbers of people are becoming obese. Diet Plans such as the Atkins diet and the South Beach variant are pitched by persistent advertising and many people join the parade of followers. Some lose weight, but almost all regain the weight they lost.
Infomercials, shown on cable TV promise that you can lose all the weight you want while you eat everything you want are false and not to be believed. This is what everyone wants of, course, a quick cure, but there is no easy path. It doesn't matter what they are trying to sell you - crab shells (chitin), fat absorbers, fat burners, magic mushrooms, wonder bark from Brazil, magic cellulite pills, pyruvate, creatine, garcinia cambogia, green goop, algae, magic genies in a bottle - it's all a great fantasy that will not come true.
Every year, new weight-loss books appear on the bookstalls, and magazines run repetitious articles on the subject. Millions of people have proven that it is easier to gain weight than to lose it. Dieters have proven that weight-loss attempts by following a "weight-loss diet" may succeed for a short time but ultimately fail. There is no magic diet. None of the weight loss schemes printed in any book over the past 50 years has had any real advantage over common sense.
The medical community, food industry, dietitians government health and regulatory agencies, magazine publishers and diet businesses are all watching helplessly as Americans and Canadians consume excessive amounts of food and become increasingly obese. This epidemic of obesity threatens to bankrupt the health care system in both countries in the next 50 years.
The Reality Shows A new wave of "reality" shows on TV show people attempting to lose weight and reveal how difficult it is to lose, how hard you have to work, how much you have to change your food choices and how much you will depend on other people to support your effort.
Here are some reasonable consumer rules
Red Flag - claims that are never true:
We have been unable to substantiate any claims that any substance on the market actually "burns fat". The idea is intriguing but no product does that. Calcium pyruvate is not "exercise in a bottle." The herbal substance "garcinia cambogina" has been studied and show no fat burning ability and will not cause weight loss.
We advise against drug use for weight loss and encourage all overweight people to seek a healthier life and achieve weight goals without the use of drugs. The regrettable problems encountered by users of the weight loss drugs, Redux and fen-fen, should remind everyone that weight-loss drugs have a regrettable history of poor long-term efficacy and intolerable side effects. Evidence suggested that dexfenfluramine (Redux) caused irreversible pulmonary hypertension and that the combination of this drug with phentiramine (fen-phen) causes heart valve defects in human subjects and brain damage in lab animals triggered increasing concern about their use.
The Book Eating and Weight Management teaches rational food selection, appetite control, weight management. Read this book and use the Alpha Nutrition Program to resolve food-related symptoms, restore more normal appetite regulation and build optimal disease-preventing nutrition. The book reveals the basic concepts of weight management and emphasizes aspects of the Alpha Nutrition Program that are most useful in achieving normal eating behaviors and weight management. Your efforts are first directed toward changing food selection, eating behaviors and increasing physical activity. The Alpha Nutrition Program is a set of instructions and nutrient tools designed to resolve disease through diet revision. The program is nutritional therapy, a personal technology of health restoration and health maintenance.
Alpha ENF is the principle meal replacement formula. Alpha PMX is a fat free version of Alpha ENF can be used as food replacement. Alpha DMX is used instead of of Alpha ENF for diabetes 2 and whenever reduced caloric intake is desirable.
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